Nish Tech Announces Rebranding, Updates Name to Nishtech

Posted by Andy Klein

Nish Tech celebrates 15 years of operation with updated name, updated logo, and updated website.

Nishtech logo 

CINCINNATI, OH – August 5, 2021 – Nish Tech, Inc., a leading e-commerce and digital experience consultancy, has unveiled an updated name, an updated logo, and an updated website as part of a rebranding initiative. The company will now be operating as Nishtech.

The rebranding initiative is part of the recognition of Nishtech’s 15th year of operation and 10th year as a digital consultancy. The changes reflect Nishtech’s experience as an agency that transforms the way companies connect with their customers by providing them with complete digital solutions.

“We’ve combined Nish Tech into one word to reflect the fact that we are full-service consultancy that provides a wide range of digital services, and not simply a development house that builds websites,” said Nishtech Founder and CEO Suresh Devanan. “We’re no longer just a tech company – we empower organizations to drive positive outcomes through the digital experiences and solutions we deliver.”

The rebranding also includes an updated logo that incorporates the updated name and new tagline reflecting the expanded scope of services available to Nishtech customers.

“Our new tagline – ‘Perfecting digital’ - captures the true breadth of who we are and what we do,” said Andy Klein, Nishtech Director of Digital Marketing. “We deliver perfected digital commerce, experiences, solutions, and partnerships to companies of varying size across a wide variety of industries.”

The updated website ( features a cutting-edge design with an intuitive interface that leverages Nishtech’s capabilities in creative and technical innovation. It quickly provides helpful information about Nishtech’s service offerings and proprietary products. These products include SAFIC (Sitecore Accelerator Framework for Integrated Commerce) and Nishtech Accelerator for Optimizely B2B Commerce. Both products allow customers to reduce the time and cost of implementing optimized enterprise e-commerce sites with integration to a digital experience platform.

“We’ve worked hard to develop a foundation and direction for the next ten years at Nishtech,” said Devanan. “Thanks to our dedicated team, our incredible vendor partners, and our amazing customers, we’re positioned for continued growth and I’m incredibly excited for what the next chapter holds.”

About Nishtech
Nishtech is a full-service digital experience and e-commerce consultancy that has been helping brands gain a competitive edge for over 15 years. As a Sitecore Silver Partner and Optimizely Gold Partner, Nishtech excels at delivering personalized digital and commerce solutions that improve customer experiences and drive business growth. The Nishtech team of experts help define and build online strategies and turn brands’ expectations into reality. Learn more at

Suresh Devanan, CEO & President
Andy Klein, Director of Digital Marketing

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