Sitecore Content Hub is a platform that enables you to integrate marketing content and assets management, and allows you to deliver enhanced customer experiences through consistent, personalized content.

Sitecore Content Hub covers the entire content lifecycle, from planning, authoring and collaboration, through management and curation — all the way to publication, personalization, and feedback of analytics. It redefines traditional software categories: Digital Asset Management (DAM), Content Marketing Platform (CMP), Product Content Management (PCM), Marketing Resource Management (MRM) and brings them together in one location.

Brands lacking quality and quantity of content need to keep customers engaged and coming back. Your customers are looking for memorable moments every time they interract with you. With so many touchpoints it can feel impossible to deliver on those expectations with quality and speed - especially if your marketing strategy is heavily focused on content. Unless you have a platform in place to effectively manage the strategy, your marketing operations risks a downturn in performance and a decrease in output.

Sitecore Content Hub takes several traditional software categories (DAM, PCM, CMP, MRM, Web-to-Print) and redefines what they mean. It gives you a solution that provides the ability to overcome the challenge of creating efficiencies in content delivery. By doing this, you can eliminate the marketing bottleneck and scale up the volume and quality of content you need to create essential connections with your customers across all touchpoints.