Enabling Engagement Analytics in Sitecore 8

During my research for implementing Custom Reports within Sitecore 8 for a client, I came across the menu option "Engagement Analytics"  missing within the Sitecore Start button in the Desktop. 

Engagement Analytics was heavily used pre Sitecore 8 for reviewing:

The Sitecore 8 doc site confirms Engagement Analytics report functionality has not deprecated with the new Experience Profile availability. So after a little digging, I was able to enable it for our client.

1. I confirmed the "analytics:reports" command still exist in the Commands.config under /App_Config

2. When you check the Sitecore Start menu, you can see the Engagement Analytics menu option is missing

3. I switched over to the "Core" database in Sitecore Desktop

4. Under /sitecore/content/Documents and settings/All users/Start menu/Left.. I inserted a Start Menu Action Item named as Engagement Analytics and entered their Data values as below    

• Display Name: Engagement Analytics
• Icon: Business/24x24/column-chart.png
• Message: analytics:reports
• Tool Tip: Insight and Optimization

5. And Voila… now you can see Engagement Analytics in the Sitecore Start menu and clicking it takes you to the missing reports (not sure why this is named as Experience Analytics)