How Opal is Transforming Marketing The AI That Actually Understands Your Business

Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows

The Marketing AI Revolution is Here

As marketers, we've all experienced the frustration of AI tools that don't understand our business. You ask ChatGPT to write a campaign brief, and it gives you generic advice that could apply to any company. You need to find a specific asset from last quarter's campaign, but your DAM search returns everything except what you're looking for. You want to create content that matches your brand voice, but the AI produces something that sounds like it was written by a robot.

Optimizely has been building something different. Opal isn't just another AI tool—it's an AI that actually understands your business, your brand, and your marketing challenges.

The Problem with Generic AI

The Context Gap

Most AI tools today are like having a conversation with someone who has no idea about your industry, your products, or your specific challenges. They can write content, but it's generic. They can analyze data, but they don't understand what it means for your business. They can help with campaigns, but they don't know your brand voice or your audience. This is the fundamental problem we set out to solve with Opal.

The Information Overload

Modern marketing teams are drowning in data and content. You have:

• Thousands of assets in your DAM
• Years of campaign performance data
• Brand guidelines and style guides
• Customer insights and personas
• Competitive intelligence
• Past campaign learnings

The challenge isn't having information—it's making sense of it all and using it effectively.

How Opal Solves the Context Problem

Understanding Your Business

Opal doesn't just know how to write marketing copy—it knows your business. It understands:

• Your brand voice and tone for different channels
• Your product portfolio and positioning
• Your target audiences and personas
• Your past campaign performance
• Your competitive landscape
• Your content library and assets

This means when you ask Opal to create a campaign brief, it's not starting from scratch. It's building on everything you've learned and everything you've created before.

Real-World Example: Finding the Right Asset

Imagine you need to find a Word document from a year for your Black Friday campaign. With traditional search, you'd need to remember exact dates, file names, or specific keywords. With Opal, you can simply ask:

"Find the Word document I created for the Black Friday campaign about a year ago"

Opal understands "a year ago" as a date range, knows what Black Friday campaign refers to, and finds exactly what you need. It's like having a marketing assistant who remembers everything.

The Magic of Seamless Interaction

The best part? You just describe what you want to accomplish, and Opal figures out the right approach. Want to create a webinar campaign? Just say so. Need to analyze your Q3 performance? Ask naturally. Opal handles the complexity behind the scenes.

The Bottom Line

Opal represents a fundamental shift in how marketing teams work with AI. Instead of generic tools that require constant prompting and correction, Opal understands your business and works as an intelligent extension of your team. The result? Marketing that's faster, more consistent, and more effective. Content that actually sounds like your brand. Campaigns that build on your past successes. Insights that are grounded in your real data. This isn't just about using AI—it's about transforming how marketing works. And the companies that embrace this transformation will have a significant competitive advantage. The question isn't whether AI will change marketing—it's whether you'll be leading that change or following it.