American Paper & Twine
Elevating Ecommerce for APT
Problem
APT, a leading distributor of janitorial, packaging, food service, safety, and office products, needed to modernize its Ecommerce experience. Their existing platform was non-responsive, not mobile-friendly, and outdated, limiting their ability to provide an efficient and user-friendly online purchasing experience. APT turned to Nishtech to overcome these challenges and drive digital transformation.
Strategy
Nishtech initiated a comprehensive re-platforming project in collaboration with Optimizely, replacing APT's outdated ERP storefront with a more advanced solution. We focused on enhancing mobile optimization, rebranding the client’s marketing strategy, and integrating sophisticated B2B functionalities like budgeting, order approvals, and list management. Despite facing challenges such as integrating custom functionalities and ensuring seamless real-time pricing and inventory updates, we delivered a robust and scalable platform.
Transformation
The final solution significantly improved APT’s digital presence. With Optimizely Configured Commerce, we delivered a sophisticated online purchasing experience, real-time pricing for over 80,000 SKUs, and enhanced user functionalities. The new platform led to a substantial increase in customer satisfaction, a 62% revenue gain within three years, and a reduced burden on customer service representatives, allowing them to focus on higher-value products.
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Significant Increase in Revenue
62% Revenue Growth within Three Years
By modernizing APT's digital commerce platform, Nishtech helped drive a substantial 62% increase in revenue within three years. The re-platforming project not only enhanced user experience but also optimized operational efficiency, allowing APT to focus on high-value customer interactions and streamline their sales processes. This transformation underscores the powerful impact of a well-executed digital strategy.
Results
62% Revenue GainAchieved within three years post re-platforming.
2X Year-Over-Year GrowthFor customers who ordered online after implementing the new platform.
62% Revenue GainAchieved within three years post re-platforming.
2X Year-Over-Year GrowthFor customers who ordered online after implementing the new platform.
Nice things our friends at APT had to say about us
The Nishtech team brought a wealth of talent and experience, ensuring our project was in capable hands. Their understanding of the Optimizely platform and proactive approach made the collaboration seamless and productive, helping us maximize its potential.
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