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Platform Partner

Optimizely

Gold Solution Partner across the whole platform, not one corner of it.

Optimizely One is now a marketing platform rather than a CMS with a commerce module bolted on: content, commerce, experimentation, campaign planning, assets and a layer of AI agents, meant to work as one. Most partners are strong in one of those. We hold specialisations in five — DXP, Unified Commerce, Content Marketing Platform, Opal and Experimentation — which matters because the value of Optimizely One is in the joins, and the joins are where implementations usually come apart.

Where we help most

One Platform, Actually Joined Up.

Buying Optimizely One and running it as four separate products is the common outcome. We implement it the way it is meant to work — content that feeds commerce, experiments that inform both, and agents that act on what the data already knows.

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Why Nishtech for Optimizely

Fifteen years in the partnership, and five specialisations deep.

Long enough to have delivered on the platform through three of its eras, and certified across enough of it to advise on what to use rather than only how to build what you already bought.

Gold
Optimizely Solution Partner
350+
Digital solutions deployed
53
Ecommerce customers
15+
Years in partnership
36
Developer certifications
1
Optimizely MVP

How we deliver

What Nishtech does with Optimizely that shows up in the numbers.

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Digital Experience Platform.

CMS work that content teams can actually run once we leave. Multi-site and multi-brand structures, a content model that matches how the business is organised, and migrations staged so nothing goes dark. We have taken clients from CMS 11 through 12 to 13, and off legacy platforms entirely.

Modernise your DXP
  • CMS 13
  • Multi-site
  • Content modelling
  • Migration
  • Headless / SaaS Core

Unified Commerce.

Configured Commerce for the B2B realities most platforms treat as edge cases — contract pricing, customer-specific catalogues, quote workflows, ERP as the source of truth. 53 ecommerce customers, and our own accelerator, OCAx, for the parts every B2B build needs and nobody wants to pay to rebuild.

Discuss commerce strategy
  • Configured Commerce
  • B2B pricing
  • ERP / PIM
  • Punchout
  • OCAx accelerator

Content Marketing Platform.

CMP is where most Optimizely One investments quietly stall: bought for planning, used as a folder. We implement it as the front of the pipeline — campaign briefs, workflow and approvals feeding straight into the CMS and DAM — so the calendar and the live site stop being two separate accounts of the same work.

Join up content operations
  • Campaign planning
  • Workflow
  • DAM
  • Content supply chain

Opal and AI agents.

Optimizely’s agent layer, applied to work that actually repays it — content production, metadata, merchandising, the parts of a campaign that are more assembly than judgement. We scope agents against a business case and put guardrails and human review around them, because an agent that is wrong at scale is worse than a task that was slow.

Explore practical AI
  • Opal agents
  • AI governance
  • Content operations
  • Merchandising

Experimentation.

Feature flags and testing set up so you can say which change moved the number, and defend the next investment with something better than instinct. Most teams own the licence and run three tests a year; the difference is a backlog, an owner and a measurement plan, which is the part we build with you.

Start measuring properly
  • A/B and multivariate
  • Feature flags
  • Personalisation
  • Analytics

Capabilities

What we bring to an Optimizely engagement.

Certifications are the entry fee. These are the things that decide whether an Optimizely programme lands.

Breadth across the platform

Specialisations in DXP, Unified Commerce, CMP, Opal and Experimentation. Enough coverage to tell you which product solves your problem, including when the answer is one you have already paid for and are not using.

B2B commerce depth

53 ecommerce customers on Configured Commerce. Contract pricing, entitlements and ERP-backed inventory wired in properly, so the storefront tells each customer the truth about what they can buy and what it costs them.

Upgrades that finish

CMS 11 to 12 to 13, and legacy commerce to Configured Commerce. Staged so the business keeps trading through it, which is usually the constraint that decides whether an upgrade happens at all.

Systems that agree

ERP, PIM, CRM and OMS joined to the storefront and the CMS, so pricing, stock and content are not three different answers to the same question.

AI with a business case

Opal and AI-assisted delivery scoped against work that repays it, with guardrails and human review. We are interested in agentic AI and unconvinced by demos that do not survive contact with a real catalogue.

Senior continuity

The people who designed your integrations are the people who answer when something needs attention. No handover to a support tier who have never seen the build.

Optimizely Insights

What we have been writing about Optimizely

All Optimizely Articles

Upgrades, commerce, search and where the AI layer is genuinely useful.