Why Nishtech Recommends Shopify Plus B2B for Modern Commerce in 2026
A 2026 Outlook for Hybrid B2B & DTC Brands, Growth Companies, and Digital-Forward Manufacturers
The expectations of B2B buyers heading into 2026 are clearer than ever:
they want speed, autonomy, real-time visibility, and frictionless digital experiences that match the usability of modern consumer commerce—but built on top of enterprise B2B logic.