Industry Insights & Digital Perspectives

The New B2B Buyer: What Manufacturers & Distributors Must Know Going Into 2026

A 2026 Outlook · Digital Commerce Leadership Series by Nishtech

B2B commerce is entering a defining moment. After years of incremental shifts toward digital, 2026 marks a clear turning point:
the modern B2B buyer is now unmistakably digital-first, self-directed, and increasingly rep-optional.

Can Ai Powered Search Fix Your Websites UX Problems?

Learn how AI-powered search is changing the game for UX and ecommerce, and why your search bar might be the most valuable feature on your website.

A Comparison of B2B and B2C Ecommerce Platforms

Master Seamless Product Data Integration with Salesforce B2B Commerce

Discover how to seamlessly integrate product data with Salesforce CRM. Explore key strategies for syncing pricing and inventory from ERP, MDM, and PLM systems to streamline operations and drive ecommerce success.

Revolutionizing B2B Commerce with Salesforce Einstein

Learn all about Salesforce Einstein, an AI-powered tool, is making waves as a game-changer in B2B commerce. Integrated within the Salesforce Commerce Cloud, Einstein is proving transformative, offering intelligent insights and hyper-personalization capabilities to Ecommerce retailers. 

Streamline Your B2B Commerce Journey with Salesforce

Modern B2B ecommerce is a game of precision and possibility, where every detail can make or break the experience. Learn all about the amazing tools that Salesforce B2B Commerce offers to help you turn complex challenges into seamless, scalable solutions.

How 2024 Black Friday Data Highlights Shifting Consumer Spending Habits — And What It Means for 2025 Ecommerce

Black Friday 2024 revealed some surprising shifts in consumer spending that could change the ecommerce landscape in 2025. From spending habits to shopping trends, the data is clear: businesses need to adapt. Dive into the insights and discover how this year’s Black Friday can help you stay ahead of the curve in the coming year.

2025’s Secret to Winning B2B Ecommerce? Steal These B2C Moves

In 2025, Buyers are bringing their high expectations from B2C shopping experiences into the B2B space, and it’s time for your platform to keep up. Ready to transform your B2B ecommerce strategy and boost engagement, conversions, and ROI? Click below to learn how to steal the best moves from B2C and elevate your B2B platform into something your customers will love!

Revolutionize Your B2B Strategy with Salesforce’s Cutting-Edge Tools

With B2B Ecommerce projected to hit $20.9 trillion by 2027, are you ready to adapt? Learn how Salesforce’s cutting-edge solutions can transform your business.

8 Features of the Best B2B Ecommerce Platforms

Revolutionizing Ecommerce with Unified Experiences: The Power of Optimizely Commerce Accelerator

Redefining E-Commerce: How Nishtech's Optimizely Commerce Accelerator is Bridging the B2B and B2C Divide

Learn how Nishtech's Optimizely Commerce Accelerator seamlessly integrates B2B and B2C strategies to enhance your Ecommerce capabilities.