Industry Insights & Digital Perspectives

Why Optimizely Chose Gemini: The Strategic Decision Behind Our AI Platform

How DeepMind's legacy, responsible AI development, and technical excellence shaped our model selection.

How Optimizely Prevents AI Hallucinations: Building Trust Through Quality Control

According to Optimizely, the technical and strategic approaches they use to ensure AI-generated content is accurate, reliable, and grounded in reality.

The Optimizely One Advantage Why Integrated AI Beats Fragmented Tools

How Opal AI leverages the full Optimizely One ecosystem to deliver superior marketing automation and business intelligence

Opticon 2025 Recap: Opal Evolves into Agentic Orchestration AI

Opticon 2025 in New York City was more than a conference — it was a milestone for the digital experience industry. For us at Nishtech, it was an inspiring chance to see Optimizely’s vision unfold, reconnect with customers and partners, and reflect on how human relationships remain at the center of every transformation.

How Opal is Transforming Marketing The AI That Actually Understands Your Business

Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows

What Opticon 2024 Revealed About the Bold Future of Customer Experiences

Discover the bold strategies, groundbreaking tools, and innovations shaping tomorrow's customer journeys—straight from Opticon 2024.

The Secret to Choosing the Right DXP for your Business

Maximizing customer engagement requires the right digital strategy. Executing that digital strategy requires the right tool. Don't bring a hammer and assume every problem is a nail. Choosing the right Digital Experience Platform (DXP) or Content Management System (CMS) means you need to understand all the options. ALL the options? This is where it gets overwhelming.

Revolutionizing Ecommerce with Unified Experiences: The Power of Optimizely Commerce Accelerator

Redefining E-Commerce: How Nishtech's Optimizely Commerce Accelerator is Bridging the B2B and B2C Divide

Learn how Nishtech's Optimizely Commerce Accelerator seamlessly integrates B2B and B2C strategies to enhance your Ecommerce capabilities.

Optimizely Configured Commerce GraphQL Wrapper

Manage Product Data like a Pro with Optimizely Product Information Management

How to Manage Content in Optimizely CMS