Industry Insights & Digital Perspectives

5 Ideas to Help You Get Started with Marketing Personalization

Uncover five actionable strategies to kickstart your journey into the personalized marketing that resonates with your audience.

How 2024 Black Friday Data Highlights Shifting Consumer Spending Habits — And What It Means for 2025 Ecommerce

Black Friday 2024 revealed some surprising shifts in consumer spending that could change the ecommerce landscape in 2025. From spending habits to shopping trends, the data is clear: businesses need to adapt. Dive into the insights and discover how this year’s Black Friday can help you stay ahead of the curve in the coming year.

2024 Year in Healthcare Search

Patients’ search behaviors reveal a desire for clarity, quick answers, and actionable steps. As healthcare organizations aim to meet these expectations, a robust DXP with advanced search capabilities is key.

The Secret to Choosing the Right DXP for your Business

Maximizing customer engagement requires the right digital strategy. Executing that digital strategy requires the right tool. Don't bring a hammer and assume every problem is a nail. Choosing the right Digital Experience Platform (DXP) or Content Management System (CMS) means you need to understand all the options. ALL the options? This is where it gets overwhelming.

Lights, Camera, Engagement: How Video Can Transform Your Website

5 Digital Marketing Personalization Trends in 2023

5 Tips for Creating a Better Digital Customer Experience

6 Digital Marketing Strategies and Campaigns You Can Enhance with Personalization

6 Must-Have Features to Look for in a PIM

How to Use Personalization to Enhance Your SEO Strategy

What is Personalization in Digital Marketing?

4 Ways a PIM Can Enhance the Digital Experience for Customers