Nish Tech and Implus Footcare launch a new B2C Unified Brand Experience

Posted by Suresh Devanan


CINCINNATI, OH (October, 10th 2017) – In just a few months since the initial launch of the FuelBelt and Harbinger Fitness eCommerce sites, Nish Tech is proud to announce a major upgrade to provide a Unified Brand experience for the Implus brand along with many other strategic offerings to enhance the online shopping experience. Nish Tech, a Gold Sitecore Implementation Partner with a specialization in eCommerce, has developed the SAFIC to be the first accelerator to definitively enhance the feature set that customers using Sitecore in conjunction with an eCommerce platform.

Offering a unified brand experience is a strategic organizational commitment to provide a meaningful brand experience. To execute this in an online eCommerce environment, it is an orchestrated alignment of user interface, workflows and features to achieve that seamless experience.  The user interface is connected for each of the unified brands, while features like the shopping cart morph to align with the individual brand identity. New workflows deliver single account management across all brands, allowing the enablement of features such as global navigation, unified order history, unified cross sells and unified wish lists.

Nish Tech worked in tandem with Implus’ brand managers to implement a unified brand strategy while allowing their brands to retain and showcase their uniqueness. Marco Garsed, VP of Marketing for Implus, commented

This transformative ecommerce upgrade empowers our customers with a best of breed shopping experience for our unique product offerings and allows them to better connect with our brands.
The Implus brand stores utilize Nish Tech’s SAFIC accelerator architecture to enable rapidly integrated eCommerce deployments and seamless theming using SAFIC’s N-Level Theming Engine.

Some of the significant upgrades provided in this launch include:

  • Unified brand experience including unified cart with global navigation
  • Single user account across brands
    • Account creation and maintenance
    • Addresses, Credit Card management
    • Account conversion after guest checkout
  • Cross-brand cross-sells
  • Unified wish lists
  • Unified order history
  • Predictive search functionality
  • Product quick views
  • Product comparison feature
  • Order update/tracking
  • Out of stock notifications
  • RMA functionality
  • Blog integration

Implus, an innovative manufacturer of over a dozen brands in the footwear and the recreational accessory marketplace, is in the process of redesigning all of their sites and re-platforming on the Sitecore Experience Platform with a multi-site architecture.  Their brands FuelBelt and Harbinger are now live as a unified brand experience on Sitecore version 8 utilizing the SAFIC accelerator version 2.2. 

Nish Tech CEO, Suresh Devanan explains

through our partnership with Implus, the rapid implementation of their brands set a new standard for unifying ecommerce brands to realize instant ROI and a world class customer experience

About Implus Headquartered in Durham, North Carolina, Implus is an innovative provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus’ brand family includes Perfect Fitness®, Harbinger®, TriggerPoint®, Yaktrax®, FuelBelt®, Sof Sole®, Balega®, ForceField®, Little Hotties®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Penguin®, ICETrekkers®, FitDeck®, DryGuy®, and Spenco®. Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call 800-446-7587 or visit

About Nish Tech Since 2011 Nish Tech has been a digital agency who strives to help our clients gain a competitive advantage in their industry. Using enterprise technology and big data we deliver personalized web experiences for our clients' site visitors. We focus on understanding our clients' business needs and finding ways to meet them. For more information, please visit for more information.


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