Industry Insights & Digital Perspectives

Why your LLM is building a car when you asked for a pterodactyl

Spending the day diving deep into AI workflows with experts like [Tag Remko Jantzen] sparked a major realization about why so many AI implementations fail to be production ready.

Building the Largest Healthcare Intranet on Sitecore XM Cloud (Sitecore AI)

What happens when one of the largest healthcare systems in the U.S. decides to build a next-generation intranet not with a traditional portal platform, but with Sitecore XM Cloud? You get a groundbreaking digital front door built at a scale never seen before on Sitecore

Transform Your B2B Search Experience: Why Optimizely's Configured Commerce Search is the Upgrade Your Manufacturing Business Needs

Empower your customers and drive sales with AI-powered search that truly understands their intent. 

How We Mastered XP to XM Cloud Migrations Through AI Agent Orchestration, Not AI Tool Slop

Nishtech mastered XP to XM Cloud migrations through orchestration, not automation. Our AI agents handle the repetitive work while human experts guide architecture and quality. The result is clean, scalable, maintainable Sitecore solutions that feel like a fresh start.

Why Optimizely Chose Gemini: The Strategic Decision Behind Our AI Platform

How DeepMind's legacy, responsible AI development, and technical excellence shaped our model selection.

How Optimizely Prevents AI Hallucinations: Building Trust Through Quality Control

According to Optimizely, the technical and strategic approaches they use to ensure AI-generated content is accurate, reliable, and grounded in reality.

The Optimizely One Advantage Why Integrated AI Beats Fragmented Tools

How Opal AI leverages the full Optimizely One ecosystem to deliver superior marketing automation and business intelligence

Opticon 2025 Recap: Opal Evolves into Agentic Orchestration AI

Opticon 2025 in New York City was more than a conference — it was a milestone for the digital experience industry. For us at Nishtech, it was an inspiring chance to see Optimizely’s vision unfold, reconnect with customers and partners, and reflect on how human relationships remain at the center of every transformation.

How Opal is Transforming Marketing The AI That Actually Understands Your Business

Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows

7 Signs Your Sitecore Site Isn’t Living Up to the Brochure

Think Sitecore is the problem? These 7 signs reveal what’s really holding your implementation back and how to get things back on track.

How I built an Android App on Sitecore XM Cloud in under 4 Hours

Master Seamless Product Data Integration with Salesforce B2B Commerce

Discover how to seamlessly integrate product data with Salesforce CRM. Explore key strategies for syncing pricing and inventory from ERP, MDM, and PLM systems to streamline operations and drive ecommerce success.

Stuck at a Crossroads with Sitecore? Here's the Clear Roadmap You’ve Been Waiting For.

Explore your options with The Nishtech Navigator—your ultimate guide to navigating the future of Sitecore. Whether you're considering XM Cloud or maximizing your current XP/XM investment, we’ll help you craft a personalized technology roadmap that aligns with your goals. Let’s chart the right course together!

What Opticon 2024 Revealed About the Bold Future of Customer Experiences

Discover the bold strategies, groundbreaking tools, and innovations shaping tomorrow's customer journeys—straight from Opticon 2024.

Dont Start Your Next Website Build Without This XM Cloud Secret Weapon

Discover the ultimate toolkit for XM Cloud: a powerful open-source solution packed with 42 custom components, multisite support, theming options, and seamless personalization. Perfect for developers and end-users alike—don’t start your next website build without it!

Nishtech Sitecore Symposium Recap 2024

The Secret to Choosing the Right DXP for your Business

Maximizing customer engagement requires the right digital strategy. Executing that digital strategy requires the right tool. Don't bring a hammer and assume every problem is a nail. Choosing the right Digital Experience Platform (DXP) or Content Management System (CMS) means you need to understand all the options. ALL the options? This is where it gets overwhelming.

Unleashing Creativity and Efficiency: Employees Embrace Generative AI in DXP and Ecommerce

Exploring DevOps - Digital Bytes

Sitecore IoT Hub

Imagine you’re a retailer that sells widgets (or maybe you actually are one). You sell a special line of widgets that have lots of useful features, but they’re packaged in small boxes so there isn’t enough room on the label to list them all. With the Nish Tech IoT Hub you can set up a personalized shopping experience driven by the power of Sitecore.

Advanced content packaging with Powershell

Transferring data between Sitecore instances can be challenging, in special when you have things happening in parallel. This article shows how Sitecore Powershell Extensions can be used to help with that.

Smart Bookshelf References

Securely publish items remotely with Sitecore Services Client (SSC)

Privacy Concerns with Face Recognition Technologies

Recently I had the honor to speak at the SUGCON Europe 2019. My presentation, entitled "Face Recognition and Personalization: Data-driven Marketing in a Brick and Click Store", had an amazingly engaged audience, presenting several questions during the Q&A.

The most recurring questions are about privacy concerns in the light of GDPR and other similar regulations, so I decided to write this blog post to consolidate what I've been researching on this subject.