Industry Insights & Digital Perspectives

Building the Largest Healthcare Intranet on Sitecore XM Cloud (Sitecore AI)

What happens when one of the largest healthcare systems in the U.S. decides to build a next-generation intranet not with a traditional portal platform, but with Sitecore XM Cloud? You get a groundbreaking digital front door built at a scale never seen before on Sitecore

The New B2B Buyer: What Manufacturers & Distributors Must Know Going Into 2026

A 2026 Outlook · Digital Commerce Leadership Series by Nishtech

B2B commerce is entering a defining moment. After years of incremental shifts toward digital, 2026 marks a clear turning point:
the modern B2B buyer is now unmistakably digital-first, self-directed, and increasingly rep-optional.

Transform Your B2B Search Experience: Why Optimizely's Configured Commerce Search is the Upgrade Your Manufacturing Business Needs

Empower your customers and drive sales with AI-powered search that truly understands their intent. 

Sitecore Symposium 2025 Recap: Sitecore AI

Nishtech shares insights from Sitecore Symposium on the new Sitecore AI, explaining its unified, open, and agentic approach, how it solves common marketing challenges, and what it means for existing customers and future digital experiences.

Behind the Curtain The AI Orchestration that Powers Nishtechs XP to XM Cloud Migrations

Nishtech mastered XP to XM Cloud migrations through agentic orchestration, not automation. Our MCP servers and AI agents handle the heavy lifting while Sitecore experts guide architecture, ensuring clean, scalable, and maintainable results.

How We Mastered XP to XM Cloud Migrations Through AI Agent Orchestration, Not AI Tool Slop

Nishtech mastered XP to XM Cloud migrations through orchestration, not automation. Our AI agents handle the repetitive work while human experts guide architecture and quality. The result is clean, scalable, maintainable Sitecore solutions that feel like a fresh start.

Crossing the GenAI Divide: Why 95% of Organizations Fail and 5% Win

According to MIT’s State of AI in Business 2025 report, 95% of enterprise AI pilots fail to deliver measurable ROI. The problem is not the technology, it is the workflow. At Nishtech, we see the same pattern every day: brittle processes, tools that do not learn or adapt, and a growing reliance on AI without guardrails. The result is what we call AI slop, automation without alignment. AI is not transformative. Workflows are. Real transformation happens when AI is integrated into systems that can learn, adapt, and deliver continuous feedback. As Sun Tzu wrote, "Tactics without strategy is the noise before defeat." The organizations that succeed treat AI as part of a broader strategy, not a quick fix. At Nishtech, we are helping clients bridge this divide using workflow driven automation and tools such as Optimizely Opal and Sitecore Stream. The winners will not just use AI, they will master the workflows that make it work.

Why Optimizely Chose Gemini: The Strategic Decision Behind Our AI Platform

How DeepMind's legacy, responsible AI development, and technical excellence shaped our model selection.

How Optimizely Prevents AI Hallucinations: Building Trust Through Quality Control

According to Optimizely, the technical and strategic approaches they use to ensure AI-generated content is accurate, reliable, and grounded in reality.

The Optimizely One Advantage Why Integrated AI Beats Fragmented Tools

How Opal AI leverages the full Optimizely One ecosystem to deliver superior marketing automation and business intelligence

Opticon 2025 Recap: Opal Evolves into Agentic Orchestration AI

Opticon 2025 in New York City was more than a conference — it was a milestone for the digital experience industry. For us at Nishtech, it was an inspiring chance to see Optimizely’s vision unfold, reconnect with customers and partners, and reflect on how human relationships remain at the center of every transformation.

How Opal is Transforming Marketing The AI That Actually Understands Your Business

Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows

7 Signs Your Sitecore Site Isn’t Living Up to the Brochure

Think Sitecore is the problem? These 7 signs reveal what’s really holding your implementation back and how to get things back on track.

Thinking About Sitecore XM Cloud? Here’s What Marketers Need to Know (and Why It’s Worth It)

Curious about Sitecore XM Cloud? Learn how migrating from XP can boost marketing agility, lower costs, and simplify your digital experience delivery.

How I built an Android App on Sitecore XM Cloud in under 4 Hours

Rethink Patient Engagement Before and Beyond the Walls

Discover how healthcare marketers are using Digital Experience Platforms (DXPs) to personalize patient journeys, improve access, and drive better outcomes.

Can Ai Powered Search Fix Your Websites UX Problems?

Learn how AI-powered search is changing the game for UX and ecommerce, and why your search bar might be the most valuable feature on your website.

5 Ideas to Help You Get Started with Marketing Personalization

Uncover five actionable strategies to kickstart your journey into the personalized marketing that resonates with your audience.

A Comparison of B2B and B2C Ecommerce Platforms

New XM Cloud Feature: Insights Dashboard

Sitecore XM Cloud’s new Insights dashboard empowers marketing teams with a centralized view of site analytics, A/B testing, localization, and workflows to enhance decision-making and collaboration. At Nishtech, we’re excited for our clients already on XM Cloud to leverage these powerful insights to optimize their digital strategies and drive better engagement.

Master Seamless Product Data Integration with Salesforce B2B Commerce

Discover how to seamlessly integrate product data with Salesforce CRM. Explore key strategies for syncing pricing and inventory from ERP, MDM, and PLM systems to streamline operations and drive ecommerce success.

Revolutionizing B2B Commerce with Salesforce Einstein

Learn all about Salesforce Einstein, an AI-powered tool, is making waves as a game-changer in B2B commerce. Integrated within the Salesforce Commerce Cloud, Einstein is proving transformative, offering intelligent insights and hyper-personalization capabilities to Ecommerce retailers. 

Streamline Your B2B Commerce Journey with Salesforce

Modern B2B ecommerce is a game of precision and possibility, where every detail can make or break the experience. Learn all about the amazing tools that Salesforce B2B Commerce offers to help you turn complex challenges into seamless, scalable solutions.

Patient Privacy is 2025's Most Important Healthcare Trend

Discover why patient privacy is 2025's defining trend in healthcare technology. Explore the risks, regulations, and proactive solutions for safeguarding PHI while optimizing digital front doors like CMS and DXP platforms. Stay ahead with insights on privacy, compliance, and the evolving impact of AI.