Industry Insights & Digital Perspectives

Crossing the GenAI Divide: Why 95% of Organizations Fail and 5% Win

According to MIT’s State of AI in Business 2025 report, 95% of enterprise AI pilots fail to deliver measurable ROI. The problem is not the technology, it is the workflow. At Nishtech, we see the same pattern every day: brittle processes, tools that do not learn or adapt, and a growing reliance on AI without guardrails. The result is what we call AI slop, automation without alignment. AI is not transformative. Workflows are. Real transformation happens when AI is integrated into systems that can learn, adapt, and deliver continuous feedback. As Sun Tzu wrote, "Tactics without strategy is the noise before defeat." The organizations that succeed treat AI as part of a broader strategy, not a quick fix. At Nishtech, we are helping clients bridge this divide using workflow driven automation and tools such as Optimizely Opal and Sitecore Stream. The winners will not just use AI, they will master the workflows that make it work.

Why Optimizely Chose Gemini: The Strategic Decision Behind Our AI Platform

How DeepMind's legacy, responsible AI development, and technical excellence shaped our model selection.

How Optimizely Prevents AI Hallucinations: Building Trust Through Quality Control

According to Optimizely, the technical and strategic approaches they use to ensure AI-generated content is accurate, reliable, and grounded in reality.

The Optimizely One Advantage Why Integrated AI Beats Fragmented Tools

How Opal AI leverages the full Optimizely One ecosystem to deliver superior marketing automation and business intelligence

Opticon 2025 Recap: Opal Evolves into Agentic Orchestration AI

Opticon 2025 in New York City was more than a conference — it was a milestone for the digital experience industry. For us at Nishtech, it was an inspiring chance to see Optimizely’s vision unfold, reconnect with customers and partners, and reflect on how human relationships remain at the center of every transformation.

How Opal is Transforming Marketing The AI That Actually Understands Your Business

Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows

7 Signs Your Sitecore Site Isn’t Living Up to the Brochure

Think Sitecore is the problem? These 7 signs reveal what’s really holding your implementation back and how to get things back on track.

Thinking About Sitecore XM Cloud? Here’s What Marketers Need to Know (and Why It’s Worth It)

Curious about Sitecore XM Cloud? Learn how migrating from XP can boost marketing agility, lower costs, and simplify your digital experience delivery.

How I built an Android App on Sitecore XM Cloud in under 4 Hours

Rethink Patient Engagement Before and Beyond the Walls

Discover how healthcare marketers are using Digital Experience Platforms (DXPs) to personalize patient journeys, improve access, and drive better outcomes.

Can Ai Powered Search Fix Your Websites UX Problems?

Learn how AI-powered search is changing the game for UX and ecommerce, and why your search bar might be the most valuable feature on your website.

5 Ideas to Help You Get Started with Marketing Personalization

Uncover five actionable strategies to kickstart your journey into the personalized marketing that resonates with your audience.

A Comparison of B2B and B2C Ecommerce Platforms

New XM Cloud Feature: Insights Dashboard

Sitecore XM Cloud’s new Insights dashboard empowers marketing teams with a centralized view of site analytics, A/B testing, localization, and workflows to enhance decision-making and collaboration. At Nishtech, we’re excited for our clients already on XM Cloud to leverage these powerful insights to optimize their digital strategies and drive better engagement.

Master Seamless Product Data Integration with Salesforce B2B Commerce

Discover how to seamlessly integrate product data with Salesforce CRM. Explore key strategies for syncing pricing and inventory from ERP, MDM, and PLM systems to streamline operations and drive ecommerce success.

Revolutionizing B2B Commerce with Salesforce Einstein

Learn all about Salesforce Einstein, an AI-powered tool, is making waves as a game-changer in B2B commerce. Integrated within the Salesforce Commerce Cloud, Einstein is proving transformative, offering intelligent insights and hyper-personalization capabilities to Ecommerce retailers. 

Streamline Your B2B Commerce Journey with Salesforce

Modern B2B ecommerce is a game of precision and possibility, where every detail can make or break the experience. Learn all about the amazing tools that Salesforce B2B Commerce offers to help you turn complex challenges into seamless, scalable solutions.

Patient Privacy is 2025's Most Important Healthcare Trend

Discover why patient privacy is 2025's defining trend in healthcare technology. Explore the risks, regulations, and proactive solutions for safeguarding PHI while optimizing digital front doors like CMS and DXP platforms. Stay ahead with insights on privacy, compliance, and the evolving impact of AI.

How 2024 Black Friday Data Highlights Shifting Consumer Spending Habits — And What It Means for 2025 Ecommerce

Black Friday 2024 revealed some surprising shifts in consumer spending that could change the ecommerce landscape in 2025. From spending habits to shopping trends, the data is clear: businesses need to adapt. Dive into the insights and discover how this year’s Black Friday can help you stay ahead of the curve in the coming year.

2025’s Secret to Winning B2B Ecommerce? Steal These B2C Moves

In 2025, Buyers are bringing their high expectations from B2C shopping experiences into the B2B space, and it’s time for your platform to keep up. Ready to transform your B2B ecommerce strategy and boost engagement, conversions, and ROI? Click below to learn how to steal the best moves from B2C and elevate your B2B platform into something your customers will love!

Revolutionize Your B2B Strategy with Salesforce’s Cutting-Edge Tools

With B2B Ecommerce projected to hit $20.9 trillion by 2027, are you ready to adapt? Learn how Salesforce’s cutting-edge solutions can transform your business.

8 Features of the Best B2B Ecommerce Platforms

2024 Year in Healthcare Search

Patients’ search behaviors reveal a desire for clarity, quick answers, and actionable steps. As healthcare organizations aim to meet these expectations, a robust DXP with advanced search capabilities is key.

Stuck at a Crossroads with Sitecore? Here's the Clear Roadmap You’ve Been Waiting For.

Explore your options with The Nishtech Navigator—your ultimate guide to navigating the future of Sitecore. Whether you're considering XM Cloud or maximizing your current XP/XM investment, we’ll help you craft a personalized technology roadmap that aligns with your goals. Let’s chart the right course together!