Sitecore Marketing MCP Server
The Sitecore MCP Server changes how we interact with Sitecore content. What used to take custom scripts, developer time, and back and forth can now start with a simple question in natural language.
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The Sitecore MCP Server changes how we interact with Sitecore content. What used to take custom scripts, developer time, and back and forth can now start with a simple question in natural language.
Read MoreIn large healthcare organizations, every minute matters. Yet many employees still begin their day navigating multiple disconnected systems just to find basic information. This blog explores how one of the largest healthcare providers in the United States unified the digital workplace for nearly 200,000 employees by building a modern Digital Front Door on Sitecore XM Cloud, giving time back to caregivers and improving the employee experience across the organization.
Read MoreA 2026 Outlook for Multi-Store, Multi-Brand, and Highly Customized B2B Digital Ecosystems
As we move into 2026, B2B commerce is no longer defined by basic online ordering. Manufacturers and distributors must now support dynamic buying experiences across multiple brands, business units, geographies, and customer segments. They require platforms that can adapt to operational complexity while enabling streamlined, intuitive self-service for a new type of B2B buyer.
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If your SitecoreAI project suddenly shows a “Legacy” label, don’t panic. It doesn’t mean your site is unsupported or broken. It simply indicates your project was created using the older coupled deployment model. With decoupled deployments now generally available, here’s what changed, what it means for your environment, and why this is a routine modernization—not an emergency.
Read MoreA 2026 Outlook for Hybrid B2B & DTC Brands, Growth Companies, and Digital-Forward Manufacturers
The expectations of B2B buyers heading into 2026 are clearer than ever:
they want speed, autonomy, real-time visibility, and frictionless digital experiences that match the usability of modern consumer commerce—but built on top of enterprise B2B logic.
A Platform Built for Complex B2B, Deep Integrations, and the New Self-Service Buyer
As we move into 2026, the expectations of B2B buyers are reshaping how manufacturers and distributors must think about digital commerce. Buyers now demand seamless digital pathways, transparent pricing, accurate data, intuitive product discovery, and the ability to complete complex tasks through self-service—often without ever involving a sales representative.
Read MoreOver the last decade, Nishtech has worked with nearly every major digital experience and commerce platform in the market. We’ve architected, integrated, transformed, and modernized systems for manufacturers, distributors, healthcare organizations, and multi-brand enterprises across countless technology stacks.
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Sitecore XP 10.3 support ended December 31, 2025 but with the right partner and a clear upgrade path, you have options to stay secure through 2030.
Read MoreEvery year we look forward to Google's Year in Search. Every year, we key in on the healthcare search trends to learn and adjust our approach for content findability and searchability for our healthcare clients. What did users search for in 2025?
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Nishtech was in the first wave of partners who had access to SitecoreAI on day 1. Not only did this give us early access, but combined without our AI expertise and Agentic models already working for clients, we are months ahead of other partners and SitecoreAI only accelerated that. How are we helping real work clients explore the capabilities of SitecoreAI and what "Artificatial Intelligence" buzzy buzz buzz buzz actually means for your business, without the buzzy buzz with SitecoreAI.
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Spending the day diving deep into AI workflows with experts like [Tag Remko Jantzen] sparked a major realization about why so many AI implementations fail to be production ready.
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What happens when one of the largest healthcare systems in the U.S. decides to build a next-generation intranet not with a traditional portal platform, but with Sitecore XM Cloud? You get a groundbreaking digital front door built at a scale never seen before on Sitecore
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A 2026 Outlook · Digital Commerce Leadership Series by Nishtech
B2B commerce is entering a defining moment. After years of incremental shifts toward digital, 2026 marks a clear turning point:
the modern B2B buyer is now unmistakably digital-first, self-directed, and increasingly rep-optional.
Empower your customers and drive sales with AI-powered search that truly understands their intent.
Read MoreNishtech shares insights from Sitecore Symposium on the new Sitecore AI, explaining its unified, open, and agentic approach, how it solves common marketing challenges, and what it means for existing customers and future digital experiences.
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Nishtech mastered XP to XM Cloud migrations through agentic orchestration, not automation. Our MCP servers and AI agents handle the heavy lifting while Sitecore experts guide architecture, ensuring clean, scalable, and maintainable results.
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Nishtech mastered XP to XM Cloud migrations through orchestration, not automation. Our AI agents handle the repetitive work while human experts guide architecture and quality. The result is clean, scalable, maintainable Sitecore solutions that feel like a fresh start.
Read MoreAccording to MIT’s State of AI in Business 2025 report, 95% of enterprise AI pilots fail to deliver measurable ROI. The problem is not the technology, it is the workflow. At Nishtech, we see the same pattern every day: brittle processes, tools that do not learn or adapt, and a growing reliance on AI without guardrails. The result is what we call AI slop, automation without alignment. AI is not transformative. Workflows are. Real transformation happens when AI is integrated into systems that can learn, adapt, and deliver continuous feedback. As Sun Tzu wrote, "Tactics without strategy is the noise before defeat." The organizations that succeed treat AI as part of a broader strategy, not a quick fix. At Nishtech, we are helping clients bridge this divide using workflow driven automation and tools such as Optimizely Opal and Sitecore Stream. The winners will not just use AI, they will master the workflows that make it work.
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How DeepMind's legacy, responsible AI development, and technical excellence shaped our model selection.
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According to Optimizely, the technical and strategic approaches they use to ensure AI-generated content is accurate, reliable, and grounded in reality.
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How Opal AI leverages the full Optimizely One ecosystem to deliver superior marketing automation and business intelligence
Read MoreOpticon 2025 in New York City was more than a conference — it was a milestone for the digital experience industry. For us at Nishtech, it was an inspiring chance to see Optimizely’s vision unfold, reconnect with customers and partners, and reflect on how human relationships remain at the center of every transformation.
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Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows
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Think Sitecore is the problem? These 7 signs reveal what’s really holding your implementation back and how to get things back on track.
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Curious about Sitecore XM Cloud? Learn how migrating from XP can boost marketing agility, lower costs, and simplify your digital experience delivery.
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Discover how healthcare marketers are using Digital Experience Platforms (DXPs) to personalize patient journeys, improve access, and drive better outcomes.
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Learn how AI-powered search is changing the game for UX and ecommerce, and why your search bar might be the most valuable feature on your website.
Read MoreUncover five actionable strategies to kickstart your journey into the personalized marketing that resonates with your audience.
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Sitecore XM Cloud’s new Insights dashboard empowers marketing teams with a centralized view of site analytics, A/B testing, localization, and workflows to enhance decision-making and collaboration. At Nishtech, we’re excited for our clients already on XM Cloud to leverage these powerful insights to optimize their digital strategies and drive better engagement.
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Discover how to seamlessly integrate product data with Salesforce CRM. Explore key strategies for syncing pricing and inventory from ERP, MDM, and PLM systems to streamline operations and drive ecommerce success.
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Learn all about Salesforce Einstein, an AI-powered tool, is making waves as a game-changer in B2B commerce. Integrated within the Salesforce Commerce Cloud, Einstein is proving transformative, offering intelligent insights and hyper-personalization capabilities to Ecommerce retailers.
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Modern B2B ecommerce is a game of precision and possibility, where every detail can make or break the experience. Learn all about the amazing tools that Salesforce B2B Commerce offers to help you turn complex challenges into seamless, scalable solutions.
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Discover why patient privacy is 2025's defining trend in healthcare technology. Explore the risks, regulations, and proactive solutions for safeguarding PHI while optimizing digital front doors like CMS and DXP platforms. Stay ahead with insights on privacy, compliance, and the evolving impact of AI.
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Black Friday 2024 revealed some surprising shifts in consumer spending that could change the ecommerce landscape in 2025. From spending habits to shopping trends, the data is clear: businesses need to adapt. Dive into the insights and discover how this year’s Black Friday can help you stay ahead of the curve in the coming year.
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In 2025, Buyers are bringing their high expectations from B2C shopping experiences into the B2B space, and it’s time for your platform to keep up. Ready to transform your B2B ecommerce strategy and boost engagement, conversions, and ROI? Click below to learn how to steal the best moves from B2C and elevate your B2B platform into something your customers will love!
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With B2B Ecommerce projected to hit $20.9 trillion by 2027, are you ready to adapt? Learn how Salesforce’s cutting-edge solutions can transform your business.
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Patients’ search behaviors reveal a desire for clarity, quick answers, and actionable steps. As healthcare organizations aim to meet these expectations, a robust DXP with advanced search capabilities is key.
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Explore your options with The Nishtech Navigator—your ultimate guide to navigating the future of Sitecore. Whether you're considering XM Cloud or maximizing your current XP/XM investment, we’ll help you craft a personalized technology roadmap that aligns with your goals. Let’s chart the right course together!
Read MoreDiscover the bold strategies, groundbreaking tools, and innovations shaping tomorrow's customer journeys—straight from Opticon 2024.
Read MoreDiscover the ultimate toolkit for XM Cloud: a powerful open-source solution packed with 42 custom components, multisite support, theming options, and seamless personalization. Perfect for developers and end-users alike—don’t start your next website build without it!
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As you develop a list of important digital marketing and technical capabilities for a new digital experience platform (DXP), then you must also create a short list of potential solutions that may meet your needs. From that point, you’ll need to put one or more platforms to the test to see which one best suits your business’s needs. Here is a roadmap to find the right solution.
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Discover the essential steps to craft a compelling business case that supports investing in a cutting-edge digital experience platform.
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Maximizing customer engagement requires the right digital strategy. Executing that digital strategy requires the right tool. Don't bring a hammer and assume every problem is a nail. Choosing the right Digital Experience Platform (DXP) or Content Management System (CMS) means you need to understand all the options. ALL the options? This is where it gets overwhelming.
Read MoreLearn how Nishtech's Optimizely Commerce Accelerator seamlessly integrates B2B and B2C strategies to enhance your Ecommerce capabilities.
Read MoreDive into the future of digital experiences with our exploration of the top trends set to redefine the digital landscape in 2024
Read MoreWe highlight the importance of choosing the right enterprise search product for Sitecore XM Cloud, particularly in the context of Headless Architecture. We evaluate and identify both the advantages and challenges of having multiple search options available. What Search is right for you?
Read MoreExplore the top five benefits of adopting a headless CMS and how it can revolutionize your content management strategy.
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This month we begin a new chapter at Nishtech with a new name, a new look, and a continued commitment to our vendor partners and our customers.
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Nish Tech celebrates 15 years of operation with updated name, updated logo, and updated website.
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In this episode of Digital Bytes, Lindsey shares her 4 keys to project management success that she's learned over the course of her career managing projects of different sizes and for very different clients.
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Nish Tech Director of Project Management and Web Analytics Expert David Hirsch answers questions about Google Analytics and gets into why analytics are important for improving your website content and performance.
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Sitecore Connect for Sitecore CMP 3.0.0 (Sitecore CMP Connector) enables synchronization between Sitecore Content Hub and Sitecore Experience Platform. Learn the steps required to configure the Azure Service Bus required to make the CMP Connector work.
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This article looks at the key features and architecture of Optimizely's Configured Commerce.
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If there's one thing we’ve learned over the last several years, it’s that e-commerce is evolving. Manufacturers and distributors need to shift from a product-focused mindset to customer-focused, and one way to start doing that is to invest in a digital experience platform.
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Nish Tech Sitecore Practice Lead Eduardo Moraes joins Digital Bytes to look at integrating Sitecore Content Hub with the Digital Experience Platform using Sitecore Connect for Content Hub & DAM.
Read MoreNish Tech has been named a 2021 finalist of the Cincinnati Business Courier's Fast 55 program.
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The days of battling over price or even the quality of a product will soon be behind us. Customer experience is becoming more important than content marketing, mobile optimization, and personalization. These 9 steps will provide a simple roadmap and plan of action to get you started.
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Nish Tech's new advisory group brings together industry leaders to influence the direction of the company’s growth plan and provide guidance on strategic development of the company’s business objectives.
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In this episode of Digital Bytes, Lindsey is joined by Nish Tech Senior Director of Technology Himadri Chakrabarti to get into the story behind the concept of the unified cart we developed for Implus Brands.
Read MoreHere are six key things you need to do to take your customer service to a new level, to put you on the right path to building long lasting client relationships, and ultimately help cultivate raving fans.
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In this episode of Nish Tech Digital Bytes, Lindsey digs into B2B commerce and why the differences between B2C are important.
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Nish Tech has earned a specialization for Sitecore Content HubTM from Sitecore®, the global leader in digital experience management software.
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Introducing Nish Tech's new web series devoted to the exploration of all things digital – eCommerce, web development, project management, marketing technology, content management, and more.
Read MoreNish Tech, Inc., a leading enterprise technology digital agency, has announced that Suresh Devanan, Himadri Chakrabarti, Rodrigo Peplau, and Jóse Neto have all been named a 2021 Most Valuable Professional (MVP) by Sitecore®, the global leader in digital experience management software.
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Let's be honest - 2020 has been a challenging year. Many of you are celebrating Thanksgiving differently, so here are some tips from Nish Tech to help make Thanksgiving 2020 memorable.
Read MoreImagine you’re a retailer that sells widgets (or maybe you actually are one). You sell a special line of widgets that have lots of useful features, but they’re packaged in small boxes so there isn’t enough room on the label to list them all. With the Nish Tech IoT Hub you can set up a personalized shopping experience driven by the power of Sitecore.
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Transferring data between Sitecore instances can be challenging, in special when you have things happening in parallel. This article shows how Sitecore Powershell Extensions can be used to help with that.
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Get ready Orlando, here we come. A cross section of the Nish Tech population is again attending the Sitecore Symposium. Although sometimes we end up in the same sessions, many times we end up comparing notes from a mixed list of attended sessions that drew each of us in individually based on our roles and interests.
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Recently I had the honor to speak at the SUGCON Europe 2019. My presentation, entitled "Face Recognition and Personalization: Data-driven Marketing in a Brick and Click Store", had an amazingly engaged audience, presenting several questions during the Q&A.
The most recurring questions are about privacy concerns in the light of GDPR and other similar regulations, so I decided to write this blog post to consolidate what I've been researching on this subject.
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Nish Tech is proud to announce the launch of TestEquity’s best of breed eCommerce site, based on the leading InsiteCommerce cloud platform. Nish Tech, a Platinum InsiteCommerce Implementation Partner, uses deep eCommerce experience paired with proven processes to deliver next generation shopping experiences to their clients.
Cortex comes with Sitecore 9.1 as one of the most awaited new features. Bringing to our beloved platform the power of Artificial Intelligence, Cortex can be seen for developers as a set of pre-cooked Sitecore patterns and structures to integrate with external AI services in different scenarios.
Read MoreNish Tech, a leader in Sitecore implementations, is bringing their expertise to the 6th Annual SUGCON Europe
Read MoreNish Tech proudly announced today that Suresh Devanan, Himadri Chakrabarti, Rodrigo Peplau, and Jóse Neto have all been named Sitecore “Most Valuable Professional (MVP)” by Sitecore®, the global leader in experience management software.
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We will now implement an internal page, also with static HTML,and later implement some dynamic components, for better edition experience.
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Our first milestone is to implement the Home Page with static HTML blocks. During this first effort, we will take care of the whole basic setup, from the installation, creation of Tenant and Site, adapting our Theme to our the existent Nuptial Bootstrap, along with some basic Partial Designs for the Header, Navigation, and Footer.
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As a first hands-on experience with SXA at NishTech, we chose to implement one of the Development Tests we have in-house. It's not an exercise specific to SXA nor Sitecore, but it can certainly be implemented with these tools.
The use case we are going to implement has some specific functional and non-functional requirements, but it is overall quite simple, with only two pages and four dynamic (editable) components.
But what appeared to be a straight-forward task at first glance, proved to be an interesting SXA challenge.
Read MoreAs a PMP certified technical project manager working for Nish Tech on Sitecore and commerce-based projects, I’m planning for my second year of attending Symposium. My first experience with the Sitecore Symposium last year made me realize what a powerful conference this is;
Read MoreNish Tech has implemented the fourth and fifth Implus brand into their unified eCommerce environment, successfully introducing Spenco and Belega brands.
Read MoreNish Tech announced the upcoming delivery of a framework to the user community to accelerate and simplify development
Read MoreThis article shows a possible approach to implement a Bootstrap-Compatible Grid System taking advantage of the new features of Sitecore Dynamic Placeholders to build a simple yet flexible Grid System. With that, you will be able to create complex page layouts in Experience Editor. Only a couple Views (cshtml files) were enough for this implementation, and I am pretty sure you can end up with a single view if you want. So, let’s get started!
Read MoreNish Tech today announced that Suresh Devanan, Himadri Chakrabarti, Rodrigo Peplau, and Jóse Neto have all been named a “Most Valuable Professional (MVP)” in the Technology Category by Sitecore®, the global leader in experience management software. These four recipients are part of an elite group of only 208 Technology MVPs worldwide to be named a Sitecore MVP this year.
Read MoreWhen we were gathering the requirements for the Online eCommerce project for Implus Brands, one of the main requests was to provide a common shopping experience for their customers through a Unified Cart without losing the brand identities. Implus wanted their customers to be able to navigate between brands and be able to purchase multiple products across their brands while using a single shopping cart. In this article, I will explain how we implemented the Unified Cart.
Read MoreAs a technical project manager for Sitecore and commerce based projects, planning is engrained in my DNA. That said, as I study the lineup for this year’s Sitecore Symposium in less than a month to plan my day, I’m trying to figure out innovative ways that I can be in more than one session at a time. Looks like a great opportunity for our team to split up sessions and share our findings.
Read MoreAs a Sitecore developer, we always want to keep personalization in mind. Which means, we also want to keep the idea of "datasources" in mind.
On a standard website, headers and footers with datasources seem easy enough. Just set the datasources for header and footer on every page's standard values, and call it done. Publish to live. If personalization is needed, we can just go to the standard values again and set the personalization there. It would, of course, carry over to the other pages that the template is based off of.
But, imagine a world were a client wants something more than one website. They want a "multi"-site application.
Read MoreNish Tech recently launched two Implus brands Fuelebelt and Harbinger Fitness. We first launched Fuelbelt, then came Harbinger Fitness. We launched Harbinger Fitness in exactly three weeks. This was only possible because of SAFIC.
Read MoreThere is a long history of integration between Sitecore and various commerce platforms. It goes back to the day when Sitecore created Sitecore eCommerce Services (SES) for Sitecore 6.1. Most recently Commerce Connect is the preferred framework.
Read MoreI don't know about you, but a lot of times, I wind up on more projects than one. Whenever that happens, I like to list out the tasks I need to do according to the projects, and the order I want to do them in, and little "progress points" in my One Note before I got started for the day. This helped me keep my own self on task and make sure I do not do the unthinkable and forget a task on "my own plate."
Read MoreSAFIC provides a seamless connection between Sitecore and your eCommerce platform to deliver personalized experiences for your eCommerce customers. Prebuilt eCommerce widgets and a modular architectural design allow business users to easily add, remove, and personalize components and content in Sitecore. Find out why you should consider SAFIC for your next eCommerce project.
Read MoreNish Tech is proud to announce two new site launches for the Implus Footcare brands FuelBelt and Harbinger. Both sites are being supported by the Sitecore Experience Platform and InsiteCommerce.
Read MoreNish Tech, a full service Insite Software Gold Implementation partner, teamed up with Northern Factory to implement a re-platforming project from a legacy version of Insite Software to the latest version of Insite, v4.2.
Read MoreNish Tech today announced that Suresh Devanan and Himadri Chakrabarti have both been named “Most Valuable Professional (MVP)” by Sitecore®, the global leader in experience management software. Suresh and Himadri are two of only 215 Technologist MVPs worldwide to be named a Sitecore MVP for 2017.
Read MorePunchOut, also known as ShopOut, TapOut or RoundTrip is a process where a buyer’s eProcurement site is integrated with a supplier’s eCommerce site in a way that a buyer can directly order items from the supplier’s catalog, without leaving the procurement site.
Read MoreInsite is a market leading ecommerce platform for B2B commerce and Twilio is cloud based communication platform for building messaging and voice applications based on Twilio open APIs. In this article, I will show how an Insite application can communicate with customer and accept order from customer via SMS.
Nish Tech, a full service Sitecore Gold Implementation partner, teamed up with The Cincinnati Insurance Company to provide services in support of replacing their existing web content management system with Sitecore. The primary objective of the project was to install and configure Sitecore as the web content management system for the company’s public-facing website (cinfin.com).
Read MoreDynamic Placeholders is a very useful feature that can help with numerous problems on websites that have multiple components. However, the current version of dynamic placeholders code out there doesn't well support another component that has another placeholder inside the dynamic placeholder. This blog is an explanation of what was being seen, and how to fix the issue.
Read MoreContent authors may not always want the same size of text for titles, even if they are the same component. Sitecore's Page Editor can be extended to feature two buttons, one that increases and one that decreases the font size in realtime, and saves the selected font size. This blog will explain how this interactive feature using the Experience Editor was achieved.
Read MoreIn Sitecore's Page Editor, it has always been a hassle to edit a carousel. Yes, you could have a user click through the carousel in Page Editor and edit the text they want to edit, but that isn't very user friendly. This blog provides an alternative way of displaying the carousel in a thumbnailed-style approach while in Page Editor that is more user friendly.
Read MoreDuring a demo, I was in Preview mode in Page Editor discussing some changes. I unknowingly tried to edit a hidden field using a Field Editor button I created to manage the meta data while in preview mode, and the results were not what I expected. This blog discusses a simple patch to fix this bug.
Read MoreIn this final blog related to creating a Custom Component in Speak, we will bind the newly created component to the other components, and vice versa. Afterwards, we will also take a look at a drop down button, javascript button, and the download code for converting the list into a CSV file.
Read MoreYou’ve built a beautiful ecommerce website and its working ok, so now comes the hard part. How will you continue to promote and maintain the site to keep customers coming back and ordering more?
Read MoreIn this second blog related to creating a Custom Component in Speak, we will look at how our component connects to the WebAPI call we created and how Javascript functions help create an interactive interface, where values are set and changed upon certain events taking place.
Read MoreSitecore 7 introduced a new and different version of SPEAK, one that can help developers create a more engaging experience for the users of their software. In this first blog, I will explain how I took an old application written to be used by the old version into one that can take advantage of the brand new concepts of the latest Speak.
When companies send out communications via electronic means, we don't really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than 6 seconds, are we really getting the message we want to our target audiences?
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